Deposit***Rolex GMT Master II 16710 'Pepsi'

The Rolex GMT-Master II 16710 “Pepsi” is one of the most iconic travel watches ever made, defined by its red and blue aluminum bezel originally designed to distinguish day and night hours. Produced from the late 1980s through 2007, it represents the last generation of GMT-Master II models with a classic aluminum insert, giving it a more vintage, tool-watch feel compared to modern ceramic versions. The 40mm stainless steel case, black dial, and independently adjustable GMT hand make it a true dual-time companion built for pilots and frequent travelers alike.

What makes the 16710 especially collectible is its versatility and transitional nature—you could get it on Oyster or Jubilee, with drilled or no-hole lugs, and with multiple bezel options, including the legendary “Pepsi.” It’s often considered the sweet spot between vintage charm and modern usability, powered by the robust caliber 3185 and offering everyday durability with timeless design. On today’s market, examples typically trade in the, with strong demand driven by its status as the last of the aluminum Pepsi GMTs.

Serial: A,695,XXX

Dated: 2000

Case Reference: 16710

Dial/hands: Luminova

Case: 40mm - Stainless Steel

Bezel: Pepsi - Extra Coke Insert

Bracelet: Stainless Steel

Movement: Rolex 3185 – Serviced 07/25 by D's Time Service

Glass: Sapphire

Accessories: Inner/Outer box, swing tags, and warranty papers

Case has some war with marks on the underside edge. Bracelet has no stretch and minimal light wear. Dial, hands, and crystal have no wear. Serviced 07/2025 by D's Time Service in San Diego.

Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, before moving to Geneva in 1919 to be closer to the heart of Swiss watchmaking. From the start, Wilsdorf envisioned a wristwatch that was not only elegant, but also precise and reliable—an ambitious goal at a time when pocket watches dominated. Rolex went on to pioneer key innovations in horology, including the first officially certified chronometer wristwatch, the Oyster case (the world’s first waterproof wristwatch), and the Perpetual rotor—the self-winding mechanism that became the standard for modern automatic watches. These technical breakthroughs laid the foundation for Rolex’s enduring reputation for rugged luxury and mechanical excellence.

Today, Rolex is arguably the most recognized name in watches, with models like the Submariner, Daytona, Datejust, and GMT-Master becoming cultural icons in their own right. Whether tied to deep-sea exploration, motorsport, aviation, or mountain summits, each model reflects the brand’s commitment to performance and precision under extreme conditions. The brand’s status is bolstered by its unmatched consistency in design, rigorous in-house testing, and long-standing associations with exploration, sport, and achievement. For collectors and enthusiasts, Rolex represents more than a timepiece—it’s a benchmark of mechanical reliability, timeless design, and global prestige.