Cartier Santos 100XL Reference 2740

History of Cartier 

Cartier, founded in Paris in 1847 by Louis-François Cartier, began as a jewelry workshop that quickly gained recognition among French aristocracy. Under the leadership of Alfred Cartier, the company expanded into watchmaking, with a pivotal moment occurring in 1904 when Louis Cartier created the Santos Dumont, the world's first modern men's wristwatch, for aviation pioneer Alberto Santos-Dumont.

Throughout the 20th century, Cartier continued to innovate in watch design, introducing iconic timepieces like the Tank in 1918, inspired by the Renault FT-17 tank. The company's watches became known for blending functionality with artistic elements, incorporating Art Deco influences and precious materials. Today, as part of the Richemont Group, Cartier remains a leader in luxury watchmaking, continuing to produce exquisite timepieces that combine tradition with contemporary design, from the classic Tank to the modern Pasha.