Breitling Premier Automatic 40 A37340

Step into refined elegance with the Premier Automatic 40 — a modern reinterpretation of Breitling’s 1940s‐era “Premier” line, originally envisioned by Willy Breitling as the brand’s first watch devoted purely to style. This 40 mm stainless-steel case keeps things balanced and wearable while its polished and subtly grooved sides provide just the right texture to catch the light. The glare-proofed sapphire crystal, screw-in case-back, and 10-bar water resistance anchor it in dependable build quality, while the choice of sun-ray dials (blue, silver, anthracite) gives it versatile charisma for boardroom or weekend.

Inside, the watch is driven by the COSC-certified calibre B37 — a self-winding movement with ~38 hours power reserve and a beat rate of 28,800 vph — delivering precision you can feel but won’t obsess over. The time-only layout (hours, minutes plus small seconds) allows the dial to remain uncluttered and elegant, reinforcing that this is a piece about refined taste rather than overt complication. With its heritage DNA, subtle detailing, and versatile sizing, the Premier Automatic 40 is a watch that wears like a grown-up’s everyday companion — polished enough for formal, relaxed enough for casual.

Reference: A37340

Bracelet: Stainless Steel Bracelet

Case: 40mm x 11.36mm Thickness - Stainless Steel

Lug Width: 20mm

Functions: Hours, minutes, seconds

Accessories: Box and warranty card

Crystal: Sapphire

Bracelet size: 7.5”

Movement: B37 - Automatic

Case has hardly any wear. Bracelet has light normal wear with nothing notable. Dial, hands, and crystal have no wear.

Breitling, founded in 1884 by Léon Breitling in Switzerland, has a rich history of innovation in watchmaking. The company quickly established itself as a leader in precision timers and chronographs, introducing significant advancements such as the first wrist-worn chronograph with an independent pusher in 1915. Under the leadership of three generations of the Breitling family, the brand became renowned for its aviation timepieces, launching the iconic Navitimer in 1952. Despite challenges from quartz technology in the 1970s, Breitling adapted and continued to innovate, introducing models like the Chronomat and Aerospace that combined traditional craftsmanship with cutting-edge technology.

In recent years, Breitling has undergone a strategic repositioning under new ownership and leadership. While honoring its heritage, the brand has embraced modern design, sustainability, and digital innovation. Breitling has restructured its product portfolio around Air, Land, and Sea categories, reintroduced classic collections, and launched eco-friendly initiatives. The company has also ventured into digital realms with blockchain-based watch passports and a subscription service. These efforts have positioned Breitling as a forward-thinking brand that balances its storied past with contemporary consumer needs and values.