Tag Heuer Carrera Re-Edition Classic 1964 CS3110.BC0725
The original Heuer Carrera ran from the 1960s to the 1980s, its look shifting slightly as trends changed, ultimately taking on the cushion case design and automatic movements of the late 1960s and 1970s. In the 1980s, after Heuer was bought by Technique Avant Garde (TAG), the Carrera line was discontinued. However, in the mid-1990s TAG Heuer realized that its classic designs still held value in the commercial market, and decided to re-release two watches: the square-cased Monaco and the Carrera.
On the whole, the 1964 Carrera Re-Edition remained true to the look of its predecessor, featuring a 36mm case and a bold, open dial with recessed subsidiary registers and blue printed scales on the silver dial variant, offered here. While the 60s Carreras were powered by the Valjoux 72, the Re-Edition references used the Lemania Caliber 1873, most famously used in the Omega Speedmaster.
This particular example, a Reference CS 3110, is being offered in New Old Stock, unworn condition and is still fitted with the factory blue protective stickers on its case! It comes fitted on an equally mint black perforated rallye strap with signed pin buckle and is accompanied by its full set of boxes, papers, and warranty card dated April, 1997.
The 1964 Carrera Re-Edition is important in that it set a precedent for TAG Heuer to reissue its most classic designs, thus continuing an appreciation for traditional horology. This old design, rather than languishing in the brand's archives, is exposed to a new generation of watch collectors. It's a testament to Jack Heuer's foresight that the Carrera remains popular and will continue to be for generations to come.
Information:
Pre-Owned: Tag Heuer Carrera Chronograph Classic 1964 CS3110.BC0725
Reference: CS3110.BC0725
Dated: Undated
Circa: 1990's
Bracelet: Black Leather Strap
Dial/hands: Tritium
Case Size: 36mm x 12mm thickness
Lug Width: 19mm
Case Metal: Stainless Steel
Movement: Lemania 1873- Automatic
Functions: Hours, Minutes, Seconds, chronograph
Box and Papers: Inner/outer boxes, and warranty papers
Crystal: Sapphire
Bracelet size: 7.25"
Condition:
Case has light normal wear with nothing notable. Strap is new. Dial, hands, and crystal have no wear.
History of Tag-Heuer Watches
TAG Heuer, founded simply as "Heuer Watchmaking" in 1860 by Edouard Heuer in St-Imier, Switzerland, has a storied history of innovation and precision in watchmaking. Early milestones include the 1882 patent of Heuer's first chronograph and the 1887 patent for the oscillating pinion, a key development in mechanical chronographs. Throughout the early 20th century, TAG Heuer focused on creating precise timekeeping devices for transportation, including the "Time of Trip" dashboard chronograph and the "Mikrograph," the first stopwatch accurate to 1/100 of a second. The introduction of the Autavia and Carrera chronographs in the 1960s, and the Monaco in 1969, solidified the brand's reputation for excellence and innovation, particularly in motorsports.
In 1985, the TAG Group acquired Heuer, forming TAG Heuer and bringing new technological advancements to the company. The 1999 acquisition by LVMH Moët Hennessy Louis Vuitton S.A. further enhanced its prestige. Today, TAG Heuer continues to innovate while honoring its rich heritage, with recent introductions like the "Pendulum Concept" and the development of smartwatches that blend traditional Swiss craftsmanship with modern technology. The brand maintains strong ties to sports, particularly motorsports, and offers a diverse product line that includes the Carrera, Aquaracer, Formula 1, and Connected series. Under the leadership of CEO Frédéric Arnault and honorary chairman Jack Heuer, TAG Heuer remains a leader in Swiss watchmaking, known for its avant-garde design and precision.
