Legendary and storied independent watchmaker Stepan Sarpaneva recently announced a line of more attainable, simplistic field watches. The SUF Helsinki brand aimed to bring Finnish design philosophy and simplicity to the masses. This all feels deeply Scandy in philosophy and aesthetics. Think of this as the Volvo XC90 of mid-level watches: dependable, modern, attractive, and unpretentious.
I have a theory which I’ve espoused once before while discussing the Kurono Tokyo pieces here. Microbrands are clamoring for attention in every corner of the market. One feels that any random combination of components from Alibaba...
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