Write Ups — Heuer

Vintage Heuer: The Golden Age of Racing Chronographs

At Belmont Watches, we love watches with stories—and few brands have a more thrilling legacy than Heuer in its pre-TAG days. Before it was TAG Heuer, the company was simply Heuer, a family-run Swiss manufacturer known for its precision timing and deep ties to motorsport.

In the 1960s and 70s, Heuer produced some of the most iconic chronographs in watchmaking history. These watches were not just designed for timing laps, they were worn by professional drivers, engineers, and thrill-seekers who lived on the edge. Today, vintage Heuer models are among the most collectible and...

TAG Heuer: Speed, Innovation, and the Evolution of a Racing Icon 

At Belmont Watches, we appreciate brands that grow without losing their soul. TAG Heuer is one of those brands. From the pit lanes of Formula 1 to the wrists of style icons and adventurers, TAG Heuer has always been about precision and performance.

While vintage Heuer laid the foundation, the TAG Heuer era brought the brand into a new age of innovation, technology, and global visibility. Today, it remains one of the most recognized names in Swiss watchmaking.

A New Chapter Begins

In 1985, TAG (Techniques...