Bell & Ross: Purpose-Built Watches Inspired by Aviation and Design
Bell & Ross: Purpose-Built Watches Inspired by Aviation and Design
At Belmont Watches, we have a deep appreciation for watches that come from a place of purpose. Bell & Ross, founded in 1992, builds timepieces rooted in function, visibility, and rugged elegance. Designed in France and manufactured in Switzerland, Bell & Ross watches take inspiration from aviation, diving, and military instruments — always with a sharp eye for industrial design.
The brand’s signature square-case silhouette, seen across models like the BR 01, BR 03, and BR 05, makes it instantly recognizable. Whether you’re into cockpit-ready legibility or modern urban steel sports watches, Bell & Ross offers a distinct design language that speaks to professionals and collectors alike.
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Designed with Purpose: Aviation, Military, and Diving DNA
Bell & Ross was created by Bruno Belamich (Bell) and Carlos Rosillo (Ross), with a vision to create watches that met the needs of extreme professionals — pilots, divers, bomb disposal experts, and more. Early partnerships with German military supplier Sinn Spezialuhren helped produce reliable, tactical watches using proven Swiss components.
The brand’s big breakthrough came with the BR 01 Instrument, released in 2005. With a 46mm square case modeled after cockpit dashboard instruments, it defined Bell & Ross's identity as a maker of aviation-inspired timepieces. The smaller BR 03 (42mm) and the more recent BR 05 (a refined integrated bracelet design) expanded that concept for wider appeal.
Explore aviation-inspired BR03 watches
Iconic Collections
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BR 01 & BR 03 – Square instrument-style cases with ultra-legible dials, built for professionals
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BR 05 – A modern, urban steel sports watch with integrated bracelet design
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Vintage Collection – Round-case models that nod to classic pilot and field watches
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Diver Models – ISO-certified dive watches built with Bell & Ross's functional design DNA
Each line reflects the brand’s philosophy: legibility, water resistance, precision, and performance.
Browse the Bell & Ross collection
Why Collectors Love Bell & Ross
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Iconic square case design
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Aviation and tactical roots
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French design with Swiss engineering
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Strong presence in military and tool watch culture
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Versatile range from cockpit to city street
Whether you're a design lover, a tool watch enthusiast, or someone who values form that follows function, Bell & Ross offers something unique in the modern watch landscape.
Final Thoughts from Belmont Watches
Bell & Ross has carved out a distinctive identity by staying true to its vision: watches that perform under pressure and look sharp doing it. From runway to urban runway, cockpit to collector’s case, they deliver purpose-driven design with unmistakable style.
We’re proud to offer a curated selection of Bell & Ross watches for enthusiasts who want clarity, character, and capability in every timepiece.
Explore Bell & Ross at Belmont Watches and find the model that fits your mission.